I'm a San Francisco Bay Area based Internet marketer. My internet marketing expertise includes search engine optimization, search engine marketing, web site design, blogs, direct email and web usability.
I also play the ukulele.
Search engine marketing & search engine optimization (SEM & SEO)
Search engine marketing (SEM) is necessary to drive traffic to your web site. SEM includes "paid" advertising like pay-per-click advertising on commercial search engines like Google and Yahoo! as well as "free" search listings obtained through search engine optimization.
Search engine marketing (SEM) is includes:
- Search engine optimization
- Pay-per-click advertising
- Banner / display advertising
- Contextual advertising
- And more
Web copywriting
Writing for the web is very different than writing for print. Users don't read the same way as they do in print. They grab information and go. They scan more than they read.
Sometimes writing effective web copy means formating your copy for the web. Other times copy needs to be re-written entirely. Sometimes it's somewhere in the middle.
Web usability
If your users can't find something or know how to do something on your web site it might as well not exist. Web usability is about making your web site more usable for your users so you meet your site's goals.
Information sites and transaction sites both benefit from web usability improvements.
Direct email
Direct email is a great marketing tool when used well. When used poorly, it can damage your brand and alienate your audience.
Email subject lines, copy, calls to actions and formatting all play an important role in response.
Web design
Sometimes we need to go back to square one, your web site. Is it performing well? Can we tweek things or do we need a new site?
A good web site can be the difference between a valid sales channel or having a web site because that's what everyone else is doing.
Social media
We live in societies. We are social beings. We (will) use social media.
Social media is getting more visability by the day. The conversations have already started online about products you sell, services you offer and possibly about your brand. Are you partaking?
Blogs
Blogs are a great way to connect with your people. It's like taking your offline conversations and putting them online for everyone to read and comment on.
Blogs are relatively easy to set up and maintain, though they should be considered an investment as they do need frequent updating.
Contact me to discuss how you can meet your business goals by marketing on the web.